Over a four-year engagement, Method partnered with McDonald’s to envision a new experience for every customer. We defined the customer journey and the role of various channels at each touch point. This was supported by experience principles that crystallized how the iconic brand would express itself in a digital context.
A global digital design system ensured a consistent and coherent experience across all touchpoints. A robust research process involving rapid iteration and prototyping in controlled and real-world environments enabled teams to observe, understand, and better serve customer behaviors.
Overall, we helped McDonald’s design and deliver operational service enhancements in front of and behind the counter. Method’s work has manifested across the global ecosystem in all digital touchpoints that a customer might encounter.